Startup Metamorph

I was having coffee one morning when one of my early-stage VC friends called me. He was on a site-visit of a deep-tech startup in his pipeline — the kind of place where oscilloscopes blink, prototypes hum, and founders proudly demo their breakthroughs. But something was missing. “The tech is incredible,” he sighed, “but they have no idea whom to sell it.” That’s when he dropped a term I instantly loved — SISP: Solution In Search of a Problem. And I couldn’t stop thinking abou

In today's fast-paced world, the journey from lab to market is more crucial than ever. Deep-tech innovations, which often stem from scientific research and advanced engineering, hold the potential to transform industries. However, many of these groundbreaking ideas struggle to find their way into the marketplace. This blog post will explore effective strategies for turning deep-tech innovations into successful marketable products. Understanding Deep-Tech Deep-tech refers to